The following blog post was written by Kaitlyn Mercer, writing director for Current Communications.
“We make a living by what we get, but we make a life by what we give.”
Churchill sets the tone for a perfect approach to civic engagement and social responsibility. Social responsibility is one of the most important facets of a nonprofit organization. The goals of community-centered organizations must hold responsibility for creating a better place for all people to live.
This insightful article delineates the subtle nuances between civic engagement and social responsibility. The two are perhaps fraternal twins, where:
- Civic Engagement is “involvement in an activity related to community, often connected with duties and obligations.”
- Social Responsibility is “active participation in the public life of a community in an informed, committed, and constructive manner, with a focus on the common good.”
There’s no argument that most, if not all, nonprofit organizations have some sort of social responsibility in mind, and Current Communications’ client Youth Oasis is no exception. Serving the underserved– especially children– is certainly a way to build up communities and foster important connections to better life for everyone.
We at Current Communications approach our campaign strategy always with social responsibility in mind. We’ve taken a head-on approach to start a conversation about child homelessness in Baton Rouge. Our goal is for everyone in our community to understand the need for Youth Oasis’ services. We want people to get involved with the organization and ensure better lives for the future– our children.
More than 2 million children experienced homelessness in 2013. Southern states see the highest number of child homelessness per year and Louisiana is no exception. However, the unique way that Youth Oasis provides shelter, food and comprehensive care combats the harsh climate of homelessness that a child might face. Homelessness is an unfortunate reality that no child should endure, and Youth Oasis provides a safe haven to ensure a positive environment for impressionable young people.
Socially Responsible Nonprofits
“It is easier to build strong children than to repair broken men.” Frederick Douglass (1817–1895)
Nonprofit organizations all undertake some sort of social responsibility. This quote encapsulates exactly how Youth Oasis fits as a socially responsible entity. We at Current Communications are working on an campaign to ensure that Youth Oasis uses that excellent responsibility for civic engagement. Civic engagement is vital to the survival of a nonprofit organization, and that’s exactly where we come in.
We’re throwing away the gimmicks and cheesy slogans, and we’re going to show Baton Rouge the true meaning of social responsibility. We at Current Communications are developing a campaign and we’re ready to assist Youth Oasis with civic engagement. Youth Oasis is protecting the children of Baton Rouge for a better tomorrow.
*Cue “Tomorrow” from Annie*
The 2014 version, because we’re cool like that.
Also, don’t forget to subscribe to the blog for updates on the partnership between Youth Oasis and Current Communications. We’ve got some awesome and exciting projects coming up soon. Who knows, we might even give away puppies. FOLLOW AND FIND OUT.